Viva Sounds 2025

Rethinking Music Discovery: What’s Broken, What Works, What’s Next

There’s more music than ever — but finding something new that truly connects is getting harder. Big media has lost interest, platforms push old hits, and most people keep listening to the same songs — or just fragments of them. Music risks becoming background noise — and that’s not just dull, it’s dangerous. So we’re taking it seriously. At Viva Conference 2025, we explore how discovery really works today — what’s broken, what still works, and what comes next. We bring together veterans and newcomers to exchange perspectives, challenge each other, and spark new ideas. Expect insight, inspiration, some tough truths — and a lot of energy.

Viva Sounds is produced by Westside Music Sweden, a platform rooted in the indie music community of Gothenburg and the Västra Götaland region. Built with 55 active partners, we believe in working together to break new ground — not going it alone and staying stuck.
vivasounds.se 
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